Heyy Babyy, Dhamaal, Apna Sapna Money Money, Malamaal Weekly - Riteish Deshmukh has been enjoying a consistent outing at the box office over all these years. There may have been the occasional Cash but it took a good opening before fizzling out after a week.

With a series of successful films under his belt, Riteish does feel that he is enjoying a good growth rate in his career. And when this translates into super bucks, it only reaffirms his box office standing.

"I guess I am doing quite fine. I'm getting four times of what I used to get last year. My market rate has improved and the best part is that the price is being offered by people on their own", says Riteish

How about corporate deals in that case? Despite him being reasonably established, why hasn't the 3/4/5 movie deal bug bitten him yet? How come he's still content signing films like Aladin And The Mystery Of The Lamp (Sujoy Ghosh), Jaane Kahan Se Aayi Hai (Mukesh Talreja, Nikhil Advani), Housefull (Sajid Nadiadwala) and Do Not Disturb (Vashu Bhagnani) with stand-alone producers?

"I know how the trend has caught up in a big way but somehow I do not feel as excited about being part of the game as some my colleagues are", says Riteish. "I believe that one gets trapped on being a part of this business. I may want to do a particular film at a given point of time but may not be able to do it due to my deal being elsewhere. All of this somehow doesn't fit into my scheme of things. I may rather be a part of stand-alone projects."

Riteish is also confident about his upcoming film De Taali which sees a global release this Friday. Isn't he worried though that the film took close to 2 years to reach the finishing lines?

"No one has come to me and said that the film looks dated. And the fact remains that De Taali does carry a fresh look to it. It has been shot well, it looks good and the characters out there pretty much belong to today. I am very confident about the movie clicking in a big way."